Community Edition
For sales and marketing teams
Something prospects can see on every tour.
A world briefing every morning and good conversations every week give visitors a picture of an engaged, curious community. Your lifestyle director runs it. You get something real to show and talk about.
A reason to follow up with every lead, daily, free to every prospect. Every prospect who tours can get the daily briefing free for 365 days, with your community’s name on it, and you can see who’s reading.
How it works (4-minute video)
AI-narrated overview · free to watch, no sign-in
What it gives your team
Something to show on a tour
The 3-minute 3 To Know video on the lobby screen, four large-type stories set out each Saturday, and posters for the week’s gatherings. Visitors see residents engaged without anyone having to explain it.
A story for your brochure and website
Residents start each day with a world briefing and gather each week to talk about it. It’s a concrete answer when families ask what life here is like.
Trust families care about
No ads in anything we deliver, and we never sell residents’ information. Every edition is reviewed by our editor, William Kohn, who lives in a life-plan community himself.
A modest line item
Priced by community size, and residents never pay. For communities over 75 homes, the cost is under $1 per unit a month. See the pricing →
For your community as a whole
It helps your sales and marketing team, too.
A program like this is something your community can point to. On tours, your team can show a real edition residents read every week. It’s a resident benefit worth listing in your brochure and on your website. It can also go to prospective residents as a gift from your community, so they get a feel for life there before they move in. People considering a move to your community get the daily briefing free for 365 days, as your community’s gift. Your sales office pays for the Sales Plan after the free trial: 30 days for the Sales Plan, or 60 days in the Founding Sales Partner campaign; after a year, you choose to take each prospect off or keep them on longer.
Courtesy of [Your Community]
Every edition carries your community’s name, so residents know it comes from you, and prospects and families who see it remember where it came from.
How the 365-day prospect gift works
People considering a move get the daily briefing free for 365 days, as the community’s gift. After a year, your sales office chooses to take each prospect off or keep them on longer.
- You ask, at the tour. Offer the free briefing. If the prospect would like it, send us their email. Their yes, given to you at the tour, is their consent, and every email has a one-click unsubscribe.
- Your name, every morning. The prospect sees “Courtesy of [Your Community]” on the daily email and on the briefing itself.
- You see who’s reading. Sales gets a count of prospects reading and can see which prospects are reading, so you know who to follow up with.
![Sample: the top of the October 3, 2026 daily briefing with a bar across the top reading 'Courtesy of [Your Community]'](/community/branded-edition-sample-2026-10-03.jpg)
A ready-made line for your brochure and website
Every prospect who tours with us receives The World Desk daily briefing free for 365 days, courtesy of [Your Community].
What your sales office pays
Your gift to every prospect: each person on your list gets the daily briefing free for 365 days, courtesy of your community. Your sales office pays the Sales Plan after the free trial: 30 days for the Sales Plan, or 60 days in the Founding Sales Partner campaign. The Sales Plan includes the daily briefing only.
| Sales Plan | Price |
|---|---|
| Setup | $200 one time (waived for founding partners) |
| Up to 150 people | $100 a month |
| Each additional 100 people (or part), up to 750 | $25 a month |
| Each additional 100 people (or part), beyond 750 | $10 a month |
| Listening (every story read aloud) | Included at no charge with the paid Sales Plan; not during the trial |
| Examples: people on your list | Sales Plan per month |
|---|---|
| 150 people | $100 a month |
| 250 people | $125 a month |
| 500 people | $200 a month |
| 750 people | $250 a month |
| 1,000 people | $280 a month |
| 1,500 people | $330 a month |
Listening: included at no charge with the paid Sales Plan; not during the trial.
Founding partners keep their Sales Plan price for 24 months. Paying yearly takes 15% off. Group pricing for two or more communities is set on the Order Form. After the free trial, the Sales Plan has a 3-month minimum, then month to month. Cancel with 30 days’ notice.
Half of what sales pays is credited toward your community’s Community Program for residents. For example, if sales pays $150 a month, $75 a month comes off the residents’ program.
After each prospect’s free year, your sales office can take them off the list or extend them longer if needed. Your choice, in writing.
Send us a prospect
After the tour, if your prospect said yes to the free briefing, send us their details. We’ll take it from there.
Free this fall · Open enrollment October 15–December 7
A free Medicare giveaway for residents and prospects
Our Medicare Drug Plan Decision Datasheet (2027) and short video guide help people compare Medicare drug plans for open enrollment. Hand it to prospects on tours and share it with residents. It’s free, and no plan is recommended.
It’s an example of our monthly Special Report, free to read with no sign-up or form. General education, reviewed by a human editor and generated with the assistance of AI.
Why it starts with your lifestyle director
The program lives on the life-enrichment calendar, so your lifestyle director is the right person to try it. The free staff month is built for them.
- Ready-made programs. Every gathering comes with a host guide anyone can read aloud, a resident sheet and a poster.
- Residents can host. A resident can lead a gathering with the guide, which saves staff time.
- Their calendar, their choice. The community decides what to run and when.
- A free month for staff first. Nothing goes to residents, and nothing converts to paid unless the community agrees in writing.
A note to forward to your lifestyle director
Copy this into an email, add names, and change anything you like.
Hi [name], I came across The World Desk Community Edition. I think it could help us on tours as well as on your calendar, and since you'd be the one running it, I wanted you to see it first. It's a daily world-news briefing with weekly conversation programs, made for communities like ours. Every morning there's a short briefing in plain English and a 3-minute news video we could play on the lobby screen. Each week there are ready-made gatherings, such as Coffee and a Country, a different country each week, and a short-story discussion. Each comes with a host guide anyone can read aloud, a resident sheet and a poster. There are no ads in anything they deliver, and they never sell residents' information. Residents pay nothing. The community subscribes, priced by its size. For communities over 75 homes, the cost is under $1 per unit a month. Prospects can get the daily briefing free for 365 days as our gift, which keeps our name in front of them every morning. They offer a free month for staff to look it over. Nothing goes to residents during that month, and nothing converts to paid unless the community agrees in writing. Sample Week, no sign-up: https://theworlddesk.news/community/sample-week Request the free staff month: https://theworlddesk.news/community/pilot Would you take a look? I'm happy to help however it's useful. Thanks, [your name]
Three easy next steps
- Look through the Sample Week together. It opens without signing up: theworlddesk.news/community/sample-week
- Send the note to your lifestyle director. They can request the free staff month on the trial page.
- Plan where it shows on tours. The lobby screen, the library table and the activity board are natural places.
Questions? Call (645) 654-0684 or email sales@theworlddesk.news.
The World Desk · Community Edition
Something prospects can see on every tour
A world briefing every morning and good conversations every week, prepared for our community and run by our lifestyle team.
- On tours: the 3-minute news video on the lobby screen, large-type stories each Saturday, and posters for the week’s gatherings.
- Passport Week: A monthly theme residents can see and share (food, film, crafts, stamped passports), built around Coffee and a Country (Wednesday at noon), with a matching Coffee and a Story and Coffee and a Topic: up to three ready-made discussions that week. Photo-worthy for tours and newsletters. One per calendar month for each community, from a library that grows by a new Passport Week every week; special ones on request. Included at no additional World Desk fee.
- On the calendar: ready-made weekly gatherings, each with a host guide anyone can read aloud, a resident sheet and a poster.
- For families: no ads, residents’ information is never sold, and every edition is reviewed by a human editor.
- Cost: priced by community size; under $1 per unit a month for communities over 75 homes. Residents pay nothing.
- For prospects: the daily briefing free for 365 days as our community’s gift, so our name is in front of them every morning.
- How the gift works: sales asks at the tour and sends the prospect’s email; they see “Courtesy of [our community]” every morning, can unsubscribe in one click, and sales can see which prospects are reading.
- For our brochure and website: “Every prospect who tours with us receives The World Desk daily briefing free for 365 days, courtesy of [Your Community].”
- Next step: our lifestyle director requests a free staff month. Nothing goes to residents, and nothing converts to paid without written agreement.
See it for yourself: theworlddesk.news/community
Sample Week, no sign-up: theworlddesk.news/community/sample-week
Questions: (645) 654-0684 · sales@theworlddesk.news
From: ______________________ To: ______________________