Community Edition

For independent-living and life-plan communitiesEdited by William Kohn · Aventura, Florida

For lifestyle and life-enrichment directors

Uniquely designed for senior readers, with their priorities placed uppermost in story selection.

A world briefing every morning, chosen for what matters to senior readers. Those stories carry into weekly gatherings, so your residents have something new to share at dinner.

Pulling off a themed week means menus, music, decorations, a talk, a craft project, newsletter copy and a stack of reminders, usually on top of everything already on your calendar. We hand you the whole week, ready to print and run, so your time goes to residents instead of to planning. See the Theme Weeks → More Than a Party (Theme Weeks) → The World Comes to You (Passport Week) →

Regular features in the morning edition

30 to 50 stories by 6 AM Eastern, seven days a week, with large type you can adjust. Residents read online or get the morning email, so there’s no daily staff task.

A typical week on your calendar

Run one gathering a week or all of them. We send the materials; you choose what to run and when.

WhenWhat
Every dayThe morning briefing and the 3 To Know video. A Table Talk card for each dining table.
SundayShort Story of the Week: a classic short story in each Sunday edition, in large print. Then Coffee and a Story: a 45-minute discussion, with a host guide and resident sheet.
TuesdayCoffee and a Topic: a 45-minute hosted conversation on one rich topic. Tech Tip: short, step-by-step help with phones, tablets and computers.
WednesdayCoffee and a Country: a 45-minute visit to one country. The new set arrives at noon, for a gathering that week or the next. Spot the Red Flag: the scam-spotting challenge in the morning edition.
ThursdayTech Tip: short, step-by-step help with phones, tablets and computers.
SaturdayTech Tip: short, step-by-step help with phones, tablets and computers.
Each weekBeyond the Headlines: four stories on four large-type pages, ready to print and set out.
Each monthA Special Report, and one Passport Week: a full theme week built around one country.
Any day you likeAn art project from the Library.

The days shown are when each program is planned. You can hold any gathering on the day that suits your calendar.

Every program comes ready to present

Each program includes artwork for showing it on screens, such as your community app and the lobby TV, and as a printed poster. Fill in the day, time and room, and it’s ready. That makes every event easy to add and easy to plan around.

Lobby TV slide for Coffee and a Topic: The Movies Learn to Talk, with blanks for day, time and room
Lobby TV slide (wide screen)
Tall slide for a community app or portrait screen, same program
Community app or tall screen
Printed poster for The Movies Learn to Talk, with blanks for day, time and room
Printed poster

Real samples from Coffee and a Topic: The Movies Learn to Talk, about The Jazz Singer (1927), for the week of October 20. Each Coffee set also includes a short video, a PowerPoint file and a calendar file.

What arrives, ready to use

Gather · Weekly

Coffee and a Topic, Coffee and a Country, Coffee and a Story

Each one is a welcoming 45-minute gathering. No advance reading or expertise needed. You get a host guide anyone can read aloud, a large-print reader set, a poster and screen slides.

Talk · Every week

Table Talk

Seven fold-and-stand cards a week for the dining room or lounge, each with one small window on the world and one good question. No host needed.

Theme week · Once a month

Passport Week

A full theme week built around one country, with host guides, handouts, menu ideas, posters and screens. Trivia is part of the Passport Week kits: for example, the Italy week has a trivia team sheet with an answer key, plus an easy large-print version.

Optional craft, film and dinner supplies are the community’s own expense (roughly $100 to 450 for a fuller week beyond normal food), not a World Desk fee.

Theme week · New

Theme Weeks

Like a Passport Week, but built around a theme instead of a country. The first three are a Big Band and USO Dinner Dance, a Roaring Twenties Speakeasy and the Golden Age of Broadway. A lead-up week of art, trivia, films and conversation ends in one big themed night, with a run of show, menus, handouts, posters and screens, and a matching Coffee and a Topic. Run only what fits; it’s a menu, not a mandate. Each month your subscription includes one Passport Week or one Theme Week, your choice. Extra ones are $99 each, the same as a Passport Week.

Optional decor, craft and dinner supplies are the community’s own expense, not a World Desk fee. Each kit lists its approximate costs.

See the Theme Weeks in the Library →

Read · Once a month

Special Report

One subject covered in depth, such as Stay Steady, on preventing falls.

Art Projects in the Library

A growing collection of Art Projects, with new ones added each week, including a set designed for memory care.

Every project has step-by-step instructions and a supplies list, with the cost per resident.

The memory care set comes with a guide for the person leading the session. Examples: Yarn-Wrapped Hearts and Birds (about $0.20 per resident) and Coffee-Filter Flowers.

Browse the Library free → Downloads come with a subscription.

What it asks of you

Sample downloads

Real materials, free to download. No sign-up needed.

Written for your residents, and checked

How we check every story →

What it costs

Listening is included. Every story in the daily edition can be read aloud on the website, at no extra charge with the Community Program.

Find your exact price →

Bring your sales team in

People considering a move to your community get the daily briefing free for 365 days, as your community’s gift. Your sales office pays for the Sales Plan after the free trial: 30 days for the Sales Plan, or 60 days in the Founding Sales Partner campaign; after a year, you choose to take each prospect off or keep them on longer.

Because prospects get the briefing every day too, the program can be paid from your sales and marketing budget as well as your lifestyle budget. Sales often has room in its budget when lifestyle doesn’t.

Here’s a note you can send your sales or marketing director. Change anything you like.

Hi [name],

I'm looking at The World Desk Community Edition for our life-enrichment calendar. It's a daily briefing uniquely designed for senior readers, plus ready-made weekly conversation programs with host guides, resident sheets and posters.

Part of it is for your team. People considering a move here can get the daily briefing free for 365 days as our community's gift. That puts our community's name in front of prospects every morning.

Because it helps sales as well as lifestyle, would you consider sharing the cost? It's $75 a month for up to 75 units, counted by independent-living units, and never more than $399 a month. Half of what the sales office pays is credited toward our program. Residents pay nothing.

There's a page for sales teams: https://theworlddesk.news/community/for-sales
Sample Week, no sign-up: https://theworlddesk.news/community/sample-week

Could we find 15 minutes to talk about it?

Thanks,
[your name]
Open it in my email

What it gives your sales team →

How to start

Start with a free month for your team. Nothing is sent to residents during the staff trial month, and nothing turns into a paid plan unless the community agrees in writing.

Prefer to talk? Call (645) 654-0684 or email sales@theworlddesk.news.

The World Desk · Community Edition

Uniquely designed for senior readers

With their priorities placed uppermost in story selection. Those stories carry into Coffee and a Topic, Coffee and a Country, Coffee and a Story and the monthly Special Report, so people have something new to share every day.

  • On the calendar: As many as 3 standing calendar items each week: Coffee and a Topic; Coffee and a Country; Coffee and a Story. Plus a Special Report each month. Every week: Table Talk cards for the dining tables, each with one small window on the world and one good question. No host needed.
  • Every morning: The World Desk Daily: 30 to 50 stories by 6 AM Eastern, starting with 3 To Know, plus a 3-minute 3 To Know video for the lobby screen. Regular features: Ring a Bell?; Spot the Red Flag, a scam-spotting challenge every Wednesday; the Conversation Starter; Tech Tips, a simple how-to for phones, tablets and computers every Tuesday, Thursday and Saturday, with a printable poster; and a classic short story in each Sunday edition, for Coffee and a Story.
  • Every week: Beyond the Headlines, four stories in large type, ready to print. Each gathering comes with a host guide anyone can read aloud, a resident sheet and a poster. Plus a growing collection of Art Projects, with new ones added each week, including a set designed for memory care.
  • Staff time: About 15 minutes per event to prepare and host, including printing the Table Talk cards. A resident can host from the guide.
  • Trust: Every story lists its sources and passes an independent fact-check or the editor’s approval before it runs. No partisan spin, no ads, and residents’ information is never sold.
  • For prospects: People considering a move here get the daily briefing free for 365 days as our community’s gift. It puts our community’s name in front of them every morning, which gives our sales team a reason to share the cost.
  • Cost: $75 a month for up to 75 units, counted by independent-living units, and never more than $399 a month. Half of what our sales office pays is credited toward it. Residents pay nothing.
  • Next step: A free staff trial month. Nothing goes to residents, and nothing converts to paid without written agreement. After that, month to month with a 3-month minimum; then cancel anytime with 30 days’ notice.
QR code to theworlddesk.news/community

See it for yourself: theworlddesk.news/community

Sample Week, no sign-up: theworlddesk.news/community/sample-week

Questions: (645) 654-0684 · sales@theworlddesk.news

From: ______________________   To: ______________________

Download the PDF

Edited by William Kohn, who lives in a life-plan community himself.