Community Edition
For sales directors and community sales managers
Every morning, your community’s name in front of every prospect.
Prospects take months to decide. The World Desk sends each person on your list a daily world-news briefing, “Courtesy of [Your Community],” with one or two lines from you at the top. They read it because it is worth reading. You stay in touch without another sales letter.
Sales Plan pricing
What your sales office pays after the free trial:
- $100 a month for up to 150 people
- +$25 a month for each additional 100 people (or part), up to 750 people
- +$10 a month for each additional 100 people (or part) beyond 750
- Setup: $200 one time, waived for founding partners
- Listening (every story read aloud): included at no charge with the paid Sales Plan; not during the trial
The Sales Plan includes the daily briefing only. See what the Community Program adds.
What your prospects see
- Your name every morning. “Courtesy of [Your Community]” at the top of each briefing.
- Your line, your way. One or two lines, about 25 words, labeled as yours: an open house, a seminar, a new floor plan. Change it every week with 72 hours’ notice, using the change form.
- A “Community App” button. If you use Touchtown, every prospect you register sees a button that opens your Community App, with the reminder “Your username is your email.” You set up their login; Touchtown shows guests only guest items. We link to your app; we never copy or embed it.
- Our reporting stays ours. The World Desk carries no outside advertising, and we never sell your information. Your line never appears inside a story.
- Family can read too. Adult children can receive their own copy.
What your team gets
A roster every two weeks
Who is still reading and what they opened, so your team knows whom to call next.
A monthly summary
One page: reading, clicks on your line and referral clicks, counted separately.
A tour kit
A sign-up card with a QR code and a line for your brochure and website.
Full control
You choose who is on the list. Each email has an unsubscribe link, and your representative can remove anyone at any time.
Choose the summary for your community
Each is one page, written for how your community sells.
What your sales office pays
| Sales Plan | Price |
|---|---|
| Setup | $200 one time (waived for founding partners) |
| Up to 150 people | $100 a month |
| Each additional 100 people (or part), up to 750 | $25 a month |
| Each additional 100 people (or part), beyond 750 | $10 a month |
| Listening (every story read aloud) | Included at no charge with the paid Sales Plan; not during the trial |
| Examples: people on your list | Sales Plan per month |
|---|---|
| 150 people | $100 a month |
| 250 people | $125 a month |
| 500 people | $200 a month |
| 750 people | $250 a month |
| 1,000 people | $280 a month |
| 1,500 people | $330 a month |
Listening: included at no charge with the paid Sales Plan; not during the trial.
Founding partners keep their Sales Plan price for 24 months. Paying yearly takes 15% off. Group pricing for two or more communities is set on the Order Form. After the free trial, the Sales Plan has a 3-month minimum, then month to month. Cancel with 30 days’ notice. All prices.
Your Lifestyle Director gets much more with the Community Program
The Sales Plan sends the daily briefing to your prospects. That is all it includes. It does not include the Lifestyle Director library, Passport Weeks, the Coffee packets or the other parts of the Community Program.
When your community also enrolls residents in the Community Program, your Lifestyle Director gets a full shelf of ready-to-run materials:
- The daily briefing for every resident, by email each morning, plus the 3 To Know video.
- Coffee and a Country, a Story and a Topic: 45-minute discussions with a host guide, large-print reader set and poster.
- One Passport Week a month: a theme week built around one country, with food, film, music and art.
- Weekly Table Talk cards for the dining room, monthly Special Reports and lobby screens.
A win for sales and for residents
Your sales office pays by the size of its prospect list. Half of what sales pays is credited toward your community’s Community Program for residents. For example, if sales pays $150 a month, $75 a month comes off the residents’ program.
How your first year works
- Week 1A 15-minute setup call, your branded sample to approve and your first briefing within five business days.
- Day 14Your first roster.
- Day 30A 15-minute check-in to adjust your line or your groups.
- Day 335A reminder that your prospects’ free year ends in 30 days, so you can plan what comes next.
- Day 365After each prospect’s free year, your sales office can take them off the list or extend them longer if needed. Your choice, in writing.
Start-up checklist
What we ask for once, during the Week 1 setup:
- Your top line (one or two lines, about 25 words) and your groups.
- Your branded sample, approved by you.
- Your list: a spreadsheet with names and emails of people who have agreed to hear from you.
- Your Touchtown Community App web address; we add it once. It goes on one “Community App” button for prospects and residents. Your sales office or Lifestyle Director creates each person’s Touchtown login, ideally with their email as the username; Touchtown controls what guests and residents see. Each edition reminds the reader: “Your username is your email.” No Touchtown? Your FullCount dining address instead, if you like (optional).
Later changes to your lines or links go through the change form, with 72 hours’ notice.
Get started
Tell us a little about your community. William Kohn or a member of our team will reply within one business day.
Questions sales teams ask
Who can we send it to?
Only people who have agreed to hear from your community, such as prospects who toured, priority-list members, depositors and interest-list members. Every email has an unsubscribe link.
Will our prospects see ads?
No. The World Desk carries no outside advertising. The only message from anyone other than our newsroom is your one or two labeled lines at the top.
How do we change our lines?
Use the change form. You can send new lines for prospects, their families and residents. Please send changes at least 72 hours before they start.
Can residents receive it too?
Yes. Residents can be added as a separate group. They see a reminder that it comes courtesy of your community and, if you like, a request for referrals, never a sales line. A Community Program community's sales office can add a referral message when it sends the briefing to residents, at no extra charge. When the sales office includes residents, the free trial applies (30 days, or 60 days in the Founding Sales Partner campaign), and Listen is included as it is for the Sales Plan. The 50% Sales credit applies under its usual rule: it lowers a Community Program community's bill when that community's sales office joins, and it stays with the Community Program. A sales office that signs up for the Sales Plan during the founding period and includes residents gets founding rates on its whole total, residents included: the $200 setup fee waived and its price held for 24 months from its start date. Founding ends February 28, 2027, or sooner when the places fill. Residents are never named in reports.
What happens after 365 days?
After each prospect’s free year, your sales office can take them off the list or extend them longer if needed. Your choice, in writing.
We have several communities. Is there one contract?
Yes. Group pricing for several communities is set on the Order Form. Paying yearly takes 15% off.
Prefer to talk first?
Call (645) 654-0684 or email sales@theworlddesk.news.